Personal Branding (MKTG 310)
In this course, we created our own personal brand. With our personal brand, we created a consistent theme for our logo, resume, cover letter, networking card, Power Point document, and a report.
My personal brand includes pastel colors, mainly purple and yellow. I chose these two colors because not only are they great contrasting colors but because purple represents ambition, creativity, and devotion, and yellow represents happiness, positivity, and energy, which are words to describe my personality. In this course, I used Microsoft 365, Adobe Photoshop and Canva.
Presentation based on the Walt Disney Power Point slides.
Social Media Marketing (MKTG 454)
For one client, my group and I created a Brand Audit and Social Analysis, and a Social Media Marketing Plan. We then pitched our ideas and recommendations to the client.
Marketing Communications (MKTG 433)
In this course, we created and pitched a Plans Books for a client that included an Industry and Market Analysis, Creative Brief, Media Plan, and ROI and Evaluations Metrics.